Creating promotional reels has become one of the most effective marketing methods on Instagram. These short and creative videos generate more engagement than regular posts due to their visibility in the Explore section and their algorithm-driven nature. Brands, influencers, and online stores use reels as a tool to showcase products, provide behind-the-scenes content, offer tutorials, and attract new audiences.
Given the increasing competition on Instagram, knowing how to create professional reels and using the right tools (including smart apps) is a crucial competitive advantage. In this article, we will thoroughly examine the process of creating compelling and professional promotional reels by exploring tips, key points, and useful tools.
Instagram Reels are a short-form video content format that allows users to create and publish videos ranging from 15 to 90 seconds with music, text, effects, and creative transitions. This video format was initially introduced to compete with TikTok but quickly became one of the most popular growth tools on Instagram.
Unlike regular posts, Reels have the ability to appear in the Explore section and are shown to a wider range of users by the Instagram algorithm. This means that even if you have a small number of followers, your chances of being seen and going viral increase.
Promotional reels help brands introduce their products and services in a creative, fast, and entertaining way. In fact, Reels offer an opportunity to grab attention in the first few seconds, which is when viewers decide whether to continue watching or skip the video.
With the growing use of short videos on social media, brands need formats that are quick, engaging, and shareable to capture audience attention. Creating promotional reels offers exactly these features, making it one of the most effective marketing tools on Instagram.
Here are some key reasons to use Reels for advertising:
Significant Increase in Visibility (Reach):
Reels appear in the Explore section and users' feeds, even if they don't follow you.
Potential for Content to Go Viral:
The Instagram algorithm promotes engaging and short content more than regular posts.
Suitable for Mobile Devices and Modern User Behavior:
Users prefer short, vertical videos, and Reels are designed to cater to this preference
Strengthen Personal or Commercial Branding:
: You can creatively and entertainingly tell your brand's story with Reels.
Greater Engagement Than Regular Posts:
Likes, shares, saves, and comments are typically higher on Reels because users respond more quickly to short videos.
Low Production Costs Compared to Formal Advertising:
You can create compelling and professional content with your mobile phone and a simple app.
Ability to Analyze and Optimize Through Insights:
Instagram provides data on views, engagement rate, shares, and saves for Reels.
With the advancement of smart tools, content creation is no longer time-consuming and complex. Today, you can create a promotional reel or even a promotional teaser using artificial intelligence in just a few minutes. This trend represents a significant shift in the creation of promotional teasers with AI, allowing for professional content to be produced in the shortest possible time.
AI video plays a key role not only in video editing but also in scriptwriting, music selection, voiceovers, and even audience behavior analysis.
When speed, creativity, and high engagement are involved, AI tools can be content creators’ greatest allies. Creating Reels with AI not only simplifies the production process but also helps you create more professional videos that are tailored to the Instagram algorithm. Here are some of the most important benefits of this approach:
If you’re looking to create captivating, trending, and professional Reels, selecting the right app can make the content creation process much easier. This is especially true when advertising copywriting on Instagram and precise message design are important, along with editing and visual effects.
Fortunately, there are powerful mobile apps available these days that allow you to produce videos on par with promotional teasers using AI, even without editing experience.
در جدول زیر، بهترین اپلیکیشنهای ساخت ریلز اینستاگرام را با توضیح کوتاه و مزایای اصلیشان معرفی کردهایم:
| App Name | Key Features | Suitable For |
|---|---|---|
| InShot | Easy and fast editing, adding music, text, and stickers, support for Instagram aspect ratios | Beginners and rapid content creators |
| CapCut | AI for background removal, automatic syncing with music, professional transitions | Viral content and short teasers |
| Canva | Ready-made templates specifically for Reels, creative text tools, easy integration with Instagram | Brands and administrators of business pages |
| VN Video Editor | Precise timeline, 4K output, professional effects, and color adjustment tools | Influencers and specialized content creators |
| Adobe Premiere Rush | High-quality video editing, sync with desktop, cloud storage, and cinematic effects | Professional users and large brands |
If you’re looking for tools that are both simple and produce high-quality output for Instagram, you have two popular options: InShot and CapCut.
These two applications are highly popular among Reel creators and even AI-powered teaser makers due to their smooth user interface and intelligent features. Many of the app’s features align with important aspects of teaser editing, helping users produce professional and engaging content. Let’s examine each app separately:
InShot is a fantastic application for creating quick and beautiful Reels. The simple user interface, visual effects, and precise editing capabilities make it possible for even novice users to create engaging videos. Key features of this application include:
CapCut is a tool from TikTok that has quickly become one of the most powerful video editing apps. From AI capabilities to professional transitions, everything is available to produce viral content. CapCut also has many features that make it a popular application:
Not all Reels need to be videos! Sometimes, you can create an engaging Reel and even an AI-powered teaser just with a collection of photos. This method is particularly effective and practical for brands with a strong image archive or for those who find video production challenging.
Creating Reels with photos has become one of the most popular content production methods on Instagram due to its simplicity, speed, and visual appeal. With just a few high-quality images and simple effects, you can create content that embodies many features of a professional Instagram teaser. This style of content production is not only effective for product showcases, displaying portfolios, or capturing brand moments, but its impact is on par with that of a promotional teaser.
To create a professional photo-based Reel, you only need a few good images and a editing app. The following steps will help you easily navigate this process:
Yes, creating Reels with faceless photos is not only possible but is also considered one of the creative ways to produce unique and professional content on Instagram. Many brands and content creators prefer to convey a specific message or feeling to their audience without showing faces. In such cases, using the idea of faceless content production can help you combine images, music, and engaging text to create videos that remain impactful and interactive.
For example, you can combine a series of product images, work environment shots, textual quotes, or stylish images of hands and subtle movements along with a trending song to create a professional Reel. The key point is that each image should be purposeful and aligned with your main message.
If your goal in creating Reels is not just visibility but also genuine engagement with your audience, you need to think beyond visual appeal. Adhering to a few key tips can significantly increase the rates of saves, shares, and comments. Below, you will find the most important tricks.
Audiences decide in the first few seconds whether to continue watching the Reel or skip it. A provocative question, an unexpected image, or a quick effect can draw attention. This part of the Reel acts like the headline of a promotional teaser; it must be captivating and purposeful.
Captions are not just for explaining the video. Use them for storytelling, evoking emotions, or encouraging interaction. Question-based captions or those asking for audience opinions increase comment rates.
Utilizing trending music, effects, or templates is one of the best ways to execute an appealing and highly viewed Instagram video idea. The Instagram algorithm typically displays such trending and up-to-date content more to users, increasing your Reel’s chances of being seen.
Many users watch videos without sound. Therefore, if you have an important message, be sure to display it as subtitles or text on the image. This practice also helps enhance the retention of the messaCall to Direct Action
At the end of your Reel, ask viewers to take an action, such as leaving a comment, saving the post, or sharing it with friends. These invitations are simple but work wonders in increasing engagement rates.
The Instagram algorithm gives a better ranking to pages that consistently produce content. If you publish two to three regular Reels per week, your audience will get used to you, which means more engagement.
Use a combination of high-traffic and niche-specific hashtags. Hashtags help your Reel be shown to new people, and if you have engaging content, the likelihood of being followed increases.ge in the audience’s mind.
Both methods are useful, but for speed and simplicity, creating Reels with photos is a good option.
Yes, AI is highly effective for music selection, fast editing, text generation, and creating promotional teasers. Raykamah, with years of experience, offers guidance via WhatsApp at +98 910 105 3525.
Evenings or early nights on weekdays usually get higher view rates.
No. 18, Unit 3, Sarvati-E-Sharqi Alley, Golha Square, Fatemi Square, Tehran, Iran
copyright ©2024