How to make a promotional teaser?

Creating a promotional teaser plays a key role in increasing brand awareness, attracting an audience, and increasing sales. In today’s competitive environment, presenting a promotional message in the form of a video helps brands make a greater impact on the audience in a short time.

Professional teasers can demonstrate brand differentiation well by purposefully conveying the message. In this article, the steps and principles of creating a promotional teaser are examined step by step so that businesses can follow the path of producing an effective teaser with full awareness.

Why should we create a promotional teaser?

Creating a promotional teaser is one of the effective tools in modern marketing that helps businesses convey their message in a short time and with the greatest effectiveness. Below, we will examine the most important reasons that indicate the necessity of creating a promotional teaser.

Increase brand awareness: Promotional teasers make the brand last in the audience’s mind. The impactful image, sound, and story in a video convey the brand’s message faster and more effectively than text content.
Gaining audience trust: A professional teaser demonstrates the brand’s quality level and strengthens the sense of trust among the audience. This type of video can show that the brand is serious and professional in providing its services or products.
Improving the engagement rate on social networks: On platforms such as Instagram, Telegram, and Aparat, short teasers have the highest level of engagement (likes, comments, shares). The algorithms of these networks also usually show videos more than other types of content.
Driving the audience to action: By designing a suitable scenario and a call to action (CTA) at the end of the teaser, the audience can be encouraged to visit the site, purchase the product, or follow the social network page.
Quick introduction of the product or service: Teasers, especially when unveiling a new product or service, allow for the rapid and complete transfer of key information.

What should we consider when creating a promotional teaser?

Creating a promotional teaser requires careful planning and step-by-step implementation. Observing the following points will make the final output closer to the goal in terms of message, attractiveness, and effectiveness.

Determining goals and expectations from creating a teaser

The first step in creating a promotional teaser is to determine the main goal. The goal can be to increase sales, introduce a new product, improve branding, or attract an audience on social networks. Having a clear goal guides the path of idea generation and production in a principled manner and will prevent wasting resources.

For example, in a clothing promotional teaser, a teaser that aims to increase sales usually focuses on displaying clothing details, sewing quality, color scheme, and special offers and has a faster rhythm. However, a teaser that is created with the aim of branding focuses more on the brand story, visual identity, and creating a sense of uniqueness. Precisely defining the goal before production begins ensures that the main message is conveyed directly to the audience and its impact is maximized.

Identifying the Audience Persona

The audience of each teaser must be precisely defined. The age, gender, geographic location, interests, and concerns of the audience play a direct role in determining the style, tone, and content of the teaser. The more accurately the audience is identified, the more targeted the final content will be.

Choosing the type of video; real or animated

Based on the purpose and characteristics of the brand, you should choose between real or animated video. Animated teasers are suitable for conveying complex concepts and fantasy styles. However, real promotional teasers are a powerful option for creating human connection, displaying real products, and instilling a sense of trust.

How is a real promotional video made?

A real promotional teaser is made based on real filming of people, spaces, or products. In this style, all components of the image are recorded live and real, and no graphic design or animation replaces the main elements. This feature creates a sense of trust and direct communication with the audience.

Making a real teaser requires careful planning and professional execution at all stages. The main stages of making a real promotional teaser are described below:

Making a real teaser requires careful planning and professional execution at all stages. The main stages of making a real promotional teaser are described below:
Pre-production: Includes writing the scenario, selecting the location, actor, timing, and storyboard design.
Production: Filming stage with professional equipment, lighting, sound recording and execution of scenes based on the scenario.
Post-production: Video editing, color correction, voiceover, music selection and application of special effects if needed.
In making a real teaser, coordination between the directing, camera, sound recording and editing teams is very crucial. If these steps are done carefully and professionally, the final result can be a reliable, convincing and brand-building work.

How to order the production of an animated advertising teaser?

Making an animated advertising teaser requires expertise in several areas; from character design and scenario to voiceover, animation and editing. If businesses want to carry out this process independently, they must have several specialists and graphic software at their disposal. Therefore, the best solution is to order this type of teaser from a professional and experienced team.

Rayka Mah is one of the companies that combines human creativity and artificial intelligence technology to produce animated teasers faster and more purposefully. By carefully analyzing the audience persona and understanding the publishing space, this complex designs content that is effective both visually and in terms of messaging.

The steps for ordering an animated teaser at Rayka Mah are as follows:

Reviewing brand goals and choosing an animation style (2D, 3D or motion graphics)
Writing a scenario that suits the advertising message
Character design and graphic design of elements with a brand-specific style
Executing animation with the help of advanced tools and artificial intelligence
Voicing, final editing and receiving feedback for making corrections

By using artificial intelligence-based algorithms, Rayka Mah reduces production time and helps brands provide a professional and distinctive teaser at an affordable cost.

RaykaMah Free Consultation Form

Writing a promotional teaser scenario and video tone

One of the most important steps in making a teaser is writing a promotional teaser scenario. The scenario determines the direction of the video and ensures that the brand message is conveyed to the audience in a clear and attractive way. The following points should be considered when writing a scenario:

Message clarity: The main message should be clear and unambiguous so that the audience quickly understands the concept.
Story appeal: The story or narrative should be designed to stimulate the audience’s emotions and motivate interaction.
Relevance to the goal: The scenario should be adjusted to the goal of the advertisement, such as increasing sales or introducing a new product.
Duration: It is important to consider the appropriate time to convey the message without tiring the audience.

Choosing the tone of the video also plays an important role in making an impact. The tone can be formal, friendly, humorous or inspirational, and it should be consistent with the type of brand and the audience’s persona.

Using a precise scenario and appropriate tone will ensure that the teaser not only conveys the message well, but also leaves a lasting impression in the audience’s mind.

Determining the platform for publication and choosing the duration

One of the key factors in the success of any teaser is choosing the right platform for publication. Each social network or digital media has its own characteristics and limitations that must be considered.

For example, a teaser for an Instagram page should usually be short, attractive, and quickly convey the message; because Instagram users are interested in viewing quick and concise content. The typical duration for Instagram teasers varies between 15 and 60 seconds.

Also, on other networks such as YouTube or advertising sites, it is possible to publish longer videos in which more complete and detailed explanations can be provided.

Accurately determining the duration and platform for publication helps the advertising strategy to achieve the best results from the investment in creating a teaser.

Storyboard Design

Storyboard design is one of the important and specialized steps in the process of creating an advertising teaser that visually displays the video execution process. This step helps the production team to carefully plan the images, movements, and layout of each scene and to create the necessary coordination between the different production departments.

Due to the sensitivity and importance of this work, it is better to have the storyboard design done by experts so that the exact details are conveyed correctly and rework and waste of time are avoided.

With a professional team in the field of storyboard design, RaykaMah Company performs this step with high precision and attention to the needs of your brand to ensure that the final teaser has the desired quality and is in complete harmony with the advertising goals.

Start making the video

After designing the storyboard and approving it, the main stage of video production begins. In this section, the production team, using professional equipment and advanced software, records or designs the necessary images and elements in accordance with the initial design.

If the video is real, the scenes are recorded with high precision. In making various types of advertising teasers; various factors such as lighting, sound and actors are well controlled. If an animated teaser is selected, the characters and animations are designed and animated according to the scenario and storyboard.

The use of modern technologies, including artificial intelligence, optimizes the production process and increases the final quality of the video. By utilizing these technologies, RaykaMah maximizes the speed and accuracy in video production.

Editing an advertising teaser

Editing an advertising teaser is an important part of the process of making an advertising teaser that determines the final quality of the video. At this stage, the recorded images or animations are put together coherently so that the advertising message is conveyed in the best way. Key points in editing an advertising teaser are:

Rhythm and music coordination: Editing should be in harmony with the song and rhythm of the teaser to convey the desired feeling and energy to the audience.

Choosing the best shots: Removing unnecessary parts and choosing shots that express the message better and more clearly.
Using visual effects: Adding appropriate visual effects to make the video more attractive without creating confusion.
Adjusting color and light: Correcting colors and lighting for visual integrity and increasing visual quality.
Adding text and logo: Inserting key texts and the brand logo in a professional and legible manner.
Final review and corrections: Getting feedback and making necessary changes before the final output.

Choosing the type of song during the editing stage

The right song in a promotional teaser has a great impact on the audience’s feelings and the success of the message. The choice of music should be in harmony with the topic and tone of the video to convey the right feeling. Important points in choosing a song are as follows:

Suitable for the tone of the teaser: If the tone of the video is formal, choose calm and appropriate music. For happy and energetic teasers, rhythmic and lively songs are better.
Copyright: Use songs that have legal rights to use to avoid legal problems.
Coordination with duration: The song should be in harmony with the duration of the teaser and reinforce the key parts of the message.
Attractiveness and memorability: Music that the audience remembers quickly has a greater impact on brand recognition.

Output and corrections

After completing the editing stages of the promotional teaser and choosing the right song, it is time to get the final output. This stage is of great importance because the final quality of the video directly affects its impact on the audience. Output must be done according to the formats and standards required by the publishing platforms so that the video can be displayed without loss of quality.

After getting the initial output, the video is reviewed several times to identify and fix possible problems such as color, sound or coordination issues. These reviews usually include getting feedback from the production team and the client. If necessary, final corrections are made to the video to make it ready for publication in the best possible way.

Following this step will ensure that the highest quality advertising teaser is presented in the form of professional advertising content, and the desired result in attracting the audience and conveying the message is achieved.

Conclusion How to make an advertising teaser?

In the process of making an advertising teaser, it is very important to observe key points such as determining the goal, accurately identifying the audience persona, choosing the type of video, designing a professional storyboard, creating and editing it carefully, and choosing the right music. Each of these steps directly contributes to the final quality and effectiveness of the teaser.

Given the expansion of the digital space and fierce competition in the market, using advertising teasers as an effective tool in attracting the audience and increasing sales is essential. Using expertise and new technologies, including artificial intelligence, can optimize the teaser creation process and increase its quality.