An Instagram advertising banner is one of the most popular visual methods for attracting audiences on this social network. These types of banners, due to their attractive design and power to convey messages quickly, are considered one of the best advertising tools for brands. In this article, we will show you how to design a professional banner, what text to choose for it, and why stories have a special place in advertising.
An Instagram advertising banner refers to images designed for advertising on the Instagram platform. These banners typically include images, text, and graphics that aim to capture the audience’s attention and convey the brand or product message visually and quickly. Banners may appear as posts or stories in users’ feeds.
Instagram advertising banners, unlike regular posts and stories, are designed with a more specific purpose. The main goal of banners is to quickly grab attention and direct the audience towards a specific action, such as making a purchase or registering.
Regular posts and stories are mostly used for social interaction and sharing content with followers. To better understand these differences, the table below provides a comparison of the features and purposes of each.
| Feature | Instagram Ad Banner | Regular Post or Story |
|---|---|---|
| Objective | Grab attention quickly and boost conversion rates | Share content and encourage social interaction |
| Design | Bold design, use of contrasting colors, clear CTA | Simple and non-promotional design |
| Content | Focus on brand and promotional message | Personal, social, or entertaining content |
| Display Duration | Usually short and focused on quick message delivery | Based on user needs, without pressure to take action |
| End Goal | Increase sales, drive traffic, or attract new customers | Foster engagement and connection with followers |
In today’s digital world, graphic design of advertising banners on Instagram plays a vital role in attracting and retaining audiences. Appropriate design, including the use of colors, typography, and high-quality images, can capture the audience’s attention and distinguish your brand from competitors. Using a creative and professional design increases engagement and conversion rates of advertising campaigns.
Raykamah creates these designs for you in a completely professional and customized manner. Whether graphically or using artificial intelligence, we design your advertising banners in a way that your brand message is conveyed to the audience in the best possible way.
Instagram advertising banners are a powerful tool in digital advertising that can bring significant results. In this section, we address some of the main benefits of using and designing an Instagram advertising banner:
Advertising banners, due to their attractive visual design and targeted messages, can increase engagement rates. By capturing users’ attention in the first few seconds, the chances of clicks and interaction with advertising content increase dramatically.
Advertising banners are typically designed to be very simple and clear so that the brand or product message is quickly conveyed to the audience. These banners can easily showcase the features and benefits of a product in a few seconds without the user having to read lengthy content.
Creative and attractive designs make advertising messages easily remain in the mind of the audience. Visual banners, combining colors, images, and short text, capture the audience’s attention and keep it in their memory.
Instagram advertising banners are specifically designed for targeted campaigns. Given that Instagram has a lot of information about users’ interests, advertising banners can be designed in a way that directly aligns with the needs and wants of the target audience.
When designing Instagram advertising banners, seeing different examples can inspire you and help you choose the best design for your campaign. In this section, we examine several different banner design styles and provide a table of banner types with their features and uses.
Here are some popular styles of Instagram banner design:
| Banner Type | Features | Use Cases |
|---|---|---|
| Minimal | Simplistic design, use of white space, soft colors | Luxury brands, ads with quick and simple messages |
| Trendy | Modern design, vibrant colors, fresh elements | Youth-oriented brands, new and eye-catching campaigns |
| Typography-Based | Focus on text, use of unique fonts | Promotions, new product announcements, special events |
Rayka Mah, with years of experience in graphic design and digital advertising, specializes in producing Instagram advertising banners. This company utilizes professional design tools and artificial intelligence to create banners that are perfectly aligned with your brand’s objectives and tastes. Whether you are looking for realistic banners featuring professional photography or wish to leverage artificial intelligence to create unique images, Rayka Mah provides everything you need. Below, you can view some sample image-based advertising banners designed by Rayka Mah. Additionally, through the link below, you can access professional banner samples and advertising videos produced by Rayka Mah in various styles:
Below, you can view some sample image-based advertising banners designed by Rayka Mah. Additionally, through the link below, you can access professional banner samples and advertising videos produced by Rayka Mah in various styles:
To create an effective advertising banner on Instagram, specific steps must be followed, and the right design tools and tips must be utilized. In this section, we will thoroughly examine the various stages of creating an Instagram advertising banner.
In the first step of designing an Instagram advertising banner, you need to select the correct dimensions. Using standard sizes ensures your design is displayed correctly and prevents image cropping.
Square Post:
1080 × 1080 pixels; ideal for balanced display in the feed.
Landscape Post:
1080 × 566 pixels; suitable for photos or designs with greater width.
Portrait Post:
1080 × 1350 pixels; provides the most visible space in the feed without needing a story.
Instagram Story:
1080 × 1920 pixels; full-screen, vertical, and ideal for creative displays.
Today, various tools are available for designing advertising banners. Notable among these are Canva, Adobe Spark, and Photoshop. These tools allow you to create unique advertising banner designs using ready-made templates. Utilizing these tools not only makes design easy but also helps you create quality banners that attract your audience.
In this section, we will explore the key tips that are essential for any banner. These tips include:
In advertising banner design, visual hierarchy is of great importance. You should design the banner in such a way that the most critical elements, such as the advertising message or Call to Action (CTA), are central to the attention. The CTA should be clear and prominent so that the audience can easily take action, such as “Shop now” or “Sign up now”.
Choosing the type of text for your Instagram advertising banner depends entirely on your advertising goals. If you do effective copywriting on Instagram, the banner text can capture the audience’s attention within seconds. Below, we introduce three common types of banner text that are the most impactful.
Discount-oriented texts are designed to quickly attract audiences. These texts are usually used in sales campaigns, seasonal sales, or special events. Numbers and time are two key elements in this model.
If you have a new product or service, introduction texts are the most suitable choice. These texts draw users’ attention to new features or differences and are used in initial notification campaigns.
This type of text is used to announce an event or remind deadlines. Notification texts create a sense of urgency in the user and are typically employed in time-limited campaigns and notifications of new services.
For designing an effective banner, having sample texts ready can be inspiring. In the table below, we categorize several sample Instagram advertising banner texts based on message type for better selection:
| Category | Sample Text |
|---|---|
| Promotional | Up to 50% off — Today only! |
| Every purchase = One chance in the raffle | |
| Product Launch | Our new product has arrived! |
| Shop faster with the new app version! | |
| Announcement | Only 2 days left for the festival! |
| Registration deadline extended |
In recent years, artificial intelligence has brought about a significant transformation in the digital advertising industry, and Instagram banner design has also been influenced by this revolution. AI-based tools can intelligently optimize colors, the composition of elements, fonts, and even CTA placement to ensure your banner receives the highest engagement rate.
Through machine learning and analyzing user behavior, artificial intelligence can identify patterns of successful banner performance and, based on this, suggest designs with the highest efficiency. This technology is even used in generating text content, enabling the creation of short, effective, and brand-consistent advertising texts.
In this regard, Raykamah, by leveraging both artificial intelligence and its professional design team, creates advertising banners and AI-generated advertising teasers for various brands and campaigns. This combination of human creativity and the power of AI produces content that is both visually appealing and optimized based on user behavior data.
An Instagram advertising banner is a powerful tool for attracting audiences and increasing engagement on this platform. Proper banner design, choosing the right text, and employing smart advertising strategies can have a significant impact on your campaign results.
By following design and optimization principles, you can create effective and appealing campaigns for your users. On this path, Rayka Mah, with its experience and use of cutting-edge technologies—including the production of AI-generated advertising teasers—stands by your side to help you create professional and impactful advertisements.
No. 18, Unit 3, Sarvati-E-Sharqi Alley, Golha Square, Fatemi Square, Tehran, Iran
copyright ©2024