A real estate teaser is one of the most effective tools for showcasing the appeal of a property and attracting the attention of buyers or investors. In today’s world, where competition in the housing market has become more intense, using professional teasers can play a key role in building trust and increasing sales.
A real estate teaser is a short video that professionally showcases the features and attractions of a property and encourages the audience to visit or buy.
A real estate teaser includes a combination of interior and exterior images of the property, aerial views, explanations of amenities and location. With appropriate music, professional narration and careful editing, these videos create an attractive experience for the audience and convey important information in a short and catchy way. The main goal of making a real estate teaser is to build trust, attract customers and increase the rate of visits and sales.
In addition to introducing the property, a real estate teaser helps to gain trust, increase interaction and differentiate you from your competitors.
Using a real estate teaser has several benefits that can have a great impact on sales and customer attraction. These videos not only convey property information in full, but also create an attractive and professional experience for the audience.
Real estate advertising teasers are made in three main styles: real, animation and artificial intelligence examples that can recreate the property.
Each style of real estate advertising teaser has its own advantages and uses. In this section, we will examine each style.
In this style, real filming of the interior and exterior of the property is done.
Real teaser includes interior and exterior views, aerial views, professional lighting, and recording precise details of the property. This style conveys the greatest sense of realism to the audience and creates more trust and confidence in making a decision to visit or buy.
Animated teasers are made with a two- or three-dimensional design and have the ability to display projects under construction.
Today, making animated real estate teasers with artificial intelligence has become very popular. These teasers are produced very quickly and with high quality. RaykaMah Company has the ability to create professional AI-based promotional teasers that produce the facilities and features of the property in an attractive and audience-friendly way. This style is especially effective for pre-sale or renovation projects.
Rayka Mah has created an example of a property renovation teaser using AI.
In this example, the process of renovating a property before and after is depicted, and the audience can clearly see the changes and improvements made. The use of AI has allowed these teasers to be produced with speed and high quality, creating a strong visual experience for the audience.
The process of creating a real estate promotional teaser from property selection to final publication includes detailed and detailed steps that ensure the quality and effectiveness of the video.
Each step in creating a teaser is of great importance and must be carefully planned and executed. These steps are designed to create a professional and effective experience for the audience, from detailed property analysis, creating an attractive scenario, to final production and publication.
In this step, the property or project is carefully reviewed to determine its key features and strengths.
The goal of this step is to identify attractive elements of the property that can attract the attention of the audience. In this review, the interior and exterior of the property, special views and special facilities, location and access, architectural features and interior design, as well as the investment values of the property are considered.
By carefully analyzing these elements, the production team can decide which parts should be highlighted the most and how to convey the advertising message to the audience in a targeted and effective way.
At this stage, the main message and story of the video are designed to determine the advertising goal.
The scenario is the heart of the teaser and must be attractive and effective. Without a good scenario, the target audience cannot be attracted and the main goal of the teaser cannot be shown properly. The key points of the advertising teaser scenario are:
At this stage, the sequences and shots are designed and the teaser style (real, animated or mixed) is determined.
Storyboarding is a visual stage where the sequence of images and camera movements are reviewed and shown. Storyboarding is very useful in creating realistic and animated teasers and makes the project creation process faster and more accurate. This stage includes the following:
In this stage, the production team decides which views and parts of the property are most attractive and how to best showcase them.
For real teasers, this includes selecting interior, exterior, and aerial shots using drones or professional cameras, as well as paying attention to natural lighting, viewing angles, and layout of the space so that the images convey a sense of realism and high quality.
For animated teasers, this stage involves designing and simulating the interior and exterior, creating 3D or 2D views, and selecting attractive and moving angles so that the audience has a visual experience similar to a real visit.
In both cases, the main goal is to allow the audience to see the property in a complete and attractive way and to create a sense of trust and interest in it.
The lighting and layout of the property is prepared for filming so that the images are attractive, professional, and of high quality.
Lighting and staging are one of the most important steps in creating a real estate teaser, as the quality and appeal of the images depend on it. In real teasers, this step includes using natural and artificial light to create a warm and realistic sense of space, adjusting colors and shadows to accurately display interior materials and details, and preparing appropriate decor and layout to create a beautiful visual effect.
For animated teasers, staging includes designing environments, selecting colors and digital lighting, and creating depth and 3D lighting to instill a sense of realism and visual appeal. The ultimate goal is for the audience, whether in a real teaser or an animation, to have a natural and professional experience of the property and for the appeal and quality of the project to be fully conveyed.
The music should be consistent with the brand and message of the property. The greater this consistency; the more the user will be involved and encouraged to communicate and make contact. Tips for choosing music include:
In the final stage of creating a real estate teaser, the final version of the video is ready for publication.
This stage includes determining the appropriate format for different platforms such as Instagram, websites, digital billboards or online advertising to maintain image and sound quality in each environment.
At this stage, short or long versions are prepared for different advertising purposes so that the video has the greatest impact on the audience. Professional publishing of the teaser allows the advertising message to be conveyed in a complete and attractive way and the audience can quickly connect with the property and make better decisions.
The text of a real estate teaser should be short, attractive and effective so that the main message of the property is quickly conveyed to the audience.
The text in the teaser plays a guiding and attracting role in the audience. Using precise and catchy sentences allows the key features of the property, the sense of luxury or the investment opportunity to be conveyed effectively. A sample promotional teaser text can encourage the audience to visit, call, or take immediate action and provide an engaging and professional experience of the property.
It is possible to make real estate teasers with photos, but this method is not professional and effective.
Some people think that using still images of a property can produce a short and attractive teaser. While this method may be useful for quick introductions or short advertisements, it cannot provide a complete and professional experience for the audience due to its limitations in creating a sense of realism and visual appeal. To attract real customers and build trust, it is recommended to use real methods or AI teasers.
| Type | Features | Advantages / Limitations |
|---|---|---|
| Photo Teaser | Includes still images | Suitable for quick introductions or simple announcements, but offers low realism and visual appeal |
| Real Teaser | Indoor and outdoor filming, aerial and motion shots | Creates a greater sense of realism and builds more trust with customers |
| AI / Animated Teaser | 3D simulations, visual effects, property reconstruction | High speed and quality, provides a professional and engaging experience for the audience |
Real estate promotional teasers are one of the most important marketing tools in the housing sector, capable of significantly attracting customers and increasing sales. These videos showcase the property’s features, location, and unique characteristics in detail, conveying a sense of trust and professionalism to the audience. Using engaging scripts, appropriate music, compelling text, along with professional lighting and scene design, creates a complete and impactful experience for viewers.
Choosing the right teaser style; whether real-life or AI/animated; allows the production team to deliver the advertising message creatively and professionally. Ultimately, proper distribution and the creation of appealing content ensure that the teaser achieves maximum impact, encouraging potential customers to confidently visit or purchase the property.
No. 18, Unit 3, Sarvati-E-Sharqi Alley, Golha Square, Fatemi Square, Tehran, Iran
copyright ©2024