The art of creating a real ad teaser is one of the most important principles that must be followed in the production of advertising videos in order to effectively convey the brand’s message to the audience. A real ad teaser, by using live filming, real actors, and natural locations, creates a greater sense of trust and emotional connection with the audience, and has a greater impact than other methods.
Given the intense competition in the world of advertising, observing the tips for creating a real ad teaser can increase user engagement and improve conversion rates. In this article, we will examine the most important principles and techniques needed to produce a successful real ad teaser.
تیزرهای تبلیغاتی یکی از مؤثرترین روش‌های بازاریابی برای معرفی محصولات و خدمات هستند. اما ساخت تیزر تبلیغاتی رئال، برخلاف تصور بسیاری، تنها به فیلم‌برداری از یک صحنه واقعی محدود نمی‌شود. یک تیزر موفق باید از ابتدا تا انتها، بر اساس اصول حرفه‌ای برنامه‌ریزی و اجرا شود تا بتواند تأثیرگذاری بالایی داشته باشد.
In the following, we will examine the important points in creating a real ad teaser that will help you produce professional, engaging, and impactful video content.
One of the most important tips for creating a real ad teaser is a precise understanding of your target audience. If you don’t know who your teaser is being made for, you can’t produce content that will grab their attention and connect with them.
To better understand your audience, you need to observe a few points. These points include:
A precise understanding of the target audience plays a key role in creating a real ad teaser. This understanding helps you design an engaging and impactful scenario that is understandable and relatable to the audience.
In addition, choosing actors, locations, and an advertising tone appropriate to the tastes and expectations of the audience makes the teaser seem more natural and believable. Ultimately, the better the teaser matches the needs of the audience, the more user engagement and conversion rates will increase, and the impact of the advertisement will be maximized.
One of the most important points in creating a real ad teaser is to define the key message and purpose of the teaser before starting the production process. The advertising teaser should be able to convey a clear and focused message to the audience in a few seconds. If the teaser’s message is vague or scattered, the likelihood of the audience ignoring it and losing the impact of the advertisement increases.
To determine an impactful message, you must first answer a few basic questions. These questions will help you determine the goal and direction of the teaser.
Determining the key message ensures that the real ad teaser has a coherent and purposeful structure and prevents message scattering. When the scenario, dialogues, and scenes of the teaser are designed based on a specific goal, the advertising message is conveyed to the audience in a clear and impactful manner. This not only increases the effectiveness of the advertisement but also increases the likelihood of attracting the audience’s attention in a short period of time.
One of the keys to creating a real advertising teaser that directly impacts audience engagement is designing a compelling scenario and story. A strong scenario can engage the audience’s emotions and keep them watching until the end of the teaser.
To design an impactful story, you need to consider a few points. These points include:
Having a strong and coherent scenario in creating a real ad teaser ensures that the video has a professional structure and prevents audience confusion. A compelling and purposeful story conveys the brand message clearly and effectively and engages the audience’s emotions. When the teaser can engage the audience well with the story, the likelihood of the advertising message becoming memorable increases, and its impact will be greater.
One of the points of creating a real ad teaser that has a significant impact on the credibility and impact of the video is the correct selection of actors and locations. Actors should be able to convey emotions naturally, and the filming environment should be consistent with the advertising message and brand style.
The choice of actor should be appropriate to the teaser you are making. You should consider the following when choosing an actor to make a teaser:
Choosing the right location in creating a real advertising teaser has a direct impact on the quality and final impact of the video. The filming location should be consistent with the scenario and the atmosphere of the story in order to convey the desired emotions correctly.
Proper lighting and visual effects, especially the use of natural light, make the teaser look more professional and attractive. In addition, access to the necessary facilities and equipment at the filming location is very important because it can streamline the production process and prevent potential problems.
Professional filming and editing play a key role in creating a real advertising teaser and directly affect the quality and attractiveness of the final video. Even if the scenario, actors, and location are chosen correctly, poor execution in filming and editing can reduce the effectiveness of the advertisement.
Professional filming is essential to the quality and impact of a real advertising teaser and helps to better convey emotions and the advertising message. Using appropriate equipment, precise lighting, and creative angles increases the visual appeal of the teaser.
One of the important points in editing advertising teasers is to create harmony between video cuts and the rhythm of the teaser content, as this increases the emotional impact and visual appeal. Also, the use of visual and sound effects should be done naturally and in harmony with the teaser’s story to prevent the audience from being distracted. In addition to these, the uniformity of color and light through color correction and lighting adjustment in the editing makes the teaser look more professional and attractive.
Appropriate music and sound design can turn a real advertising teaser from an ordinary video into an emotional and lasting work. Choosing the right music and sound effects engages the audience’s emotions and reinforces the advertising message.
Appropriate music and sound design engage the audience’s emotions and increase the impact of the real advertising teaser. Matching the music with the teaser’s atmosphere, using natural sound effects, and maintaining the clarity of the dialogues create a professional and lasting sound experience.
With the advancement of technology, both real advertising teasers and those created with artificial intelligence have become popular options for brands. Each of these methods has its own advantages and applications, and depending on the advertising goal, one takes precedence over the other. The table below examines the differences between real teasers and AI-powered advertising teasers:
| Comparison | Real Commercial Teaser | AI-Generated Commercial Teaser |
|---|---|---|
| Realism & Emotions | More natural and believable, better emotional expression | Sometimes appears unnatural, limited in conveying complex emotions |
| Production Speed & Cost | Higher cost, time-consuming due to filming and editing | Faster and more cost-effective, no need for location or actors |
| Flexibility | Changes are harder and more expensive | Quick and affordable edits and modifications |
| Creativity & Innovation | Unlimited creativity in execution, more human interaction | Possibility to use special effects and AI-driven creative ideas |
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