Steps to Make Animated Advertisement Teasers are among the most appealing and practical methods of advertising in the modern world. Using this approach, you can convey your brand’s message or your services to your audience in a creative, simple, and effective manner. Below, we’ll introduce the main steps of making animated advertisement teasers.
Advertising animation is an effective visual method for conveying a brand’s message or introducing a product. It uses graphic techniques to create engaging and purposeful content without the need for real filming.
Unlike real videos that require locations, filming equipment, and actors, animation uses digital designs to build scenes, characters, and visual elements. Animation can be produced in various formats, including:
The use of advertising animation is not limited to marketing alone. This format is also highly effective in education, service introduction, branding, social campaigns, and even data reporting. Many international brands use animation to create stronger connections with their audience and to enhance their brand’s visual identity.
Animated promotional teasers play an important role in enhancing brand awareness, increasing user engagement, and strengthening the audience’s mental image of the brand. These types of videos, with creative design, smart color schemes, and fast rhythm, easily capture users’ attention and help the brand message stay memorable in the audience’s mind. Below are some key impacts of animated teasers:
Increasing user engagement rate
Promotional animations with attractive design encourage users to watch the content fully and share it. This feature directly affects the display algorithm on social networks such as Instagram and YouTube.
Brand retention in the audience’s mind
By using colors, cartoon characters, unique brand elements, and coordinated music, the audience retains a clearer image of the brand in their mind.
Creating a sense of trust and professionalism
Brands that use animation to introduce their services or products appear more professional and present their message in a structured and understandable manner. This increases the audience’s trust in the brand.
Animated teasers have several advantages compared to live-action teasers, which have led many brands to choose this format for their advertising. These benefits play a key role not only during the production stage but also in the final impact and effectiveness of the teaser.
| Advantage | Animated / Motion Graphics Teaser | Live-Action Teaser |
|---|---|---|
| Simple explanation of complex concepts | Conveys complex concepts through simple and imaginative illustrations | May require additional explanations or struggle to show complex concepts |
| Freedom in design and execution | No physical limitations, anything can be designed (characters, locations, objects) | Limited to real locations and actors |
| Need for actors or location | No need for actors or real locations | Requires actors, locations, and filming equipment |
| Production time and cost | Faster and cheaper production process compared to live filming | Costly and time-consuming due to need for equipment, locations, and actors |
| Audience engagement | Quickly attracts audience with attractive designs and vibrant colors | Audience attraction depends on acting quality and realism |
Producing an animated promotional teaser is a multi-stage process that requires attention to detail and high precision at every step. Especially in today’s world, where advertising competition on social media and other digital platforms has intensified, these types of advertisements have successfully captured a lot of attention.
Raikamah, as a specialist in creating animated promotional teasers using modern technologies, helps you deliver your brand message to your audience in the best way possible with engaging animations.
At the very first stage of making animated advertisement teasers, you need to clarify the main purpose of your ad. Are you introducing a new product, showcasing your services, or calling your audience to take a specific action? By setting a clear goal, you define the path for idea creation and scenario development.
A strong and engaging script is one of the most crucial parts of making animated advertisement teasers. Your script should be short, coherent, and well-structured to communicate your message effectively. It’s best to outline the script in a few simple scenes and include the key message and dialogues.
A storyboard acts as a visual map of your project. In this stage of making animated advertisement teasers, you sketch out the visual composition and sequence of each scene—either on paper or using software—to make the animation process smoother and more organized.
Next, start designing the characters, icons, and other graphic elements. Use a color palette that matches your brand identity as well as images and characters that relate to your ad message. Engaging visuals will enhance the impact of your animated advertisement teaser.
Now it’s time to bring your images and characters to life. Using software like After Effects, Toon Boom, or even simple online tools, animate the different elements, add movements and special effects for a more dynamic and exciting animated advertisement teaser.
At this stage, add voiceovers (if needed), sound effects, and suitable background music to your project. Choosing an exciting and relevant soundtrack will multiply the effect of your animated advertisement teaser and set the right mood for the viewer.
In the final stage of making animated advertisement teasers, review all scenes and sections, fix any potential issues, and prepare the final output. Then, render and export your video, making it ready to be published on social media and advertising platforms.
Creating an effective animated teaser requires careful attention to several important factors. By following these essential guidelines, you can ensure your message is clear, visually appealing, and impactful, helping you engage your audience and deliver your brand’s story successfully. Here are the key points to keep in mind during the production process:
Using artificial intelligence in the process of creating animated teasers makes production faster and simpler. Tools like Runway, Pika, Kaiber, and Animaker enable producers to create high-quality animations.
AI can automatically perform certain steps such as animating scenes or designing characters, reducing the overall production time. This technology also helps produce creative advertisements that can have a stronger impact on the audience.
Raykamah, as a leading institute in producing AI-powered promotional teasers in the animation field, has completed many successful projects.
In this section, some real projects designed and produced by Raykamah are introduced. Each of these teasers is created with a specific goal to meet the needs of various brands and achieve significant results in capturing audience attention.
If you are looking for a creative, professional teaser tailored to your brand, the Raikamah team; with extensive experience in producing animated, real, and AI-based teasers; is here to support you.
Today, with the expansion of digital spaces, making animated advertisement teasers is a modern and professional way to introduce your brand and increase sales. Following these steps, you can create an impressive and effective animated promotional video and publish it easily on social networks and broadcasting platforms. This style of advertising makes your message much more memorable for your audience and accelerates your business growth.
The production time depends on the complexity of the teaser, but on average, the process takes between 2 to 4 weeks.
Costs vary based on project complexity, production duration, and the need for specific tools. For an exact quote, please contact us at +989101053525.
Information about the brand, product or services, advertising message, and any special requests for the animation design.
Yes, animated teasers can be produced in multiple languages with native voice-over artists.
Yes, animated teasers are highly suitable for platforms like Instagram because they quickly capture attention and can easily go viral among audiences.
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