A television promotional video is one of the most effective visual marketing tools that can make brands memorable in the minds of audiences. Even with the expansion of digital platforms, television advertising still has significant impact; especially when creatively and intelligently designed. The combination of visuals, sound, and storytelling allows TV commercials to quickly and effectively communicate the brand’s message.
In this article, we will review the types of TV advertising, the production process, the role of artificial intelligence, and compare TV campaigns with promotional videos to help you choose the best path for creating powerful video content.
TV advertising refers to short, targeted visual messages broadcast via television networks to introduce a brand, product, or service. This type of advertising is usually implemented in the form of a television promotional video, trying to achieve high impact on the viewer’s mind in a short time by combining visuals, sound, and storytelling.
When a television promotional video is produced with quality and planning, it can deliver the following results for a brand:
In the process of creating a promotional video, choosing the right type of advertisement is vital for final success. Each type of TV ad has a different objective and strategy, and should be selected based on your brand’s goals, budget, and target audience. Here are the most common types of TV advertising:
This type of advertising is used to raise brand awareness and establish its position in the audience’s mind. Branding ads often focus on the overall features, core message, values, and tone of the brand. Usually designed as emotional and creative videos, these ads aim to create a lasting image rather than drive immediate sales.
In this type, the focus is on introducing a specific product or service. The message of such videos is practical and clear, often showcasing the product’s features, benefits, usage, and what sets it apart from competitors. This type is ideal for brands launching a new product or aiming for immediate sales growth.
These ads are designed for events like Nowruz, Yalda Night, Black Friday, or the opening of a new store. The aim is to attract attention in a short timeframe and prompt immediate audience action. Using themed music, special offers, and urgent messages are key features of this type.
Sometimes brands use ads that both introduce the brand and highlight unique product features. This approach allows the viewer to get to know the brand while also finding reasons to buy. Creating combined promotional videos requires a precise script to clearly deliver both messages.
To produce a professional television promotional video, a clear process must be followed, from ideation to final broadcast. Adhering to these steps helps ensure your brand message is delivered with the highest quality and impact. The key stages are:
First, the main goal must be determined; whether it’s sales growth, brand introduction, product launch, or raising awareness. The target market and audience characteristics must be analyzed, as a clear understanding of the audience ensures a smarter production process.
The script plays a central role in the ad’s success. The creative team designs the story or message structure. The script should be short, engaging, and easy to understand, conveying the message within a few seconds.
Each scene is visually or graphically designed for a clear production process. The storyboard helps the filming and editing teams ensure proper coordination. At the same time, shooting schedules and locations are determined.
Once the script and plan are ready, production starts; filming, animation, voice recording, music selection, and sound effects.
Attention to key filming aspects such as lighting, camera angles, and actor direction has a significant effect on the final quality. Quality at this stage is decisive for the final impact.
The visuals and audio are combined carefully. The editing should be smooth, creative, and match the commercial’s rhythm. Color correction, special effects, and sound matching are done here.
After editing, the final version is presented to the brand for approval. Once authorized, the ad is sent to TV networks for broadcast. Choosing the right time slot and channel is critical to campaign success.
At first glance, promotional videos and traditional TV ads might seem similar, but in reality, choosing between the two depends entirely on your brand’s goals, budget, campaign duration, and target audience. With the growth of digital platforms and changing consumer behavior, many smart brands prefer to invest in professional promotional videos over traditional TV commercials.
With the expansion of digital media, brands face a dilemma between TV advertising and making promotional videos. Both methods have their own pros and cons.
Looking closer at the pros and cons of promotional videos, you’ll see that their flexibility, lower cost, and ability to be shared across various platforms make them a better choice for many modern businesses.
In the table below, we review the differences and benefits of promotional videos compared to TV ads:
| Feature | Promotional Teaser Production | Television Advertising |
|---|---|---|
| Production & Broadcasting Cost | Lower and more cost-effective | Very high, especially on high-viewership channels |
| Target Audience | Precise targeting through digital platforms | Broadcast to the general public without audience segmentation |
| Distribution Channels | Can be shared on Instagram, YouTube, Aparat, and websites | Only via television networks |
| Editability & Optimization | Editable and can be republished anytime | Editing after airing is impossible or very expensive |
| User Engagement | Ability to receive feedback, likes, and shares | Very limited interaction |
Artificial intelligence has dramatically transformed the landscape of TV advertising and promotional teaser production. Today, brands are no longer limited to traditional methods — with the help of smart algorithms, they can produce commercials with greater accuracy, speed, and at a lower cost.
In this article, TV Advertising Explained: Types and How Commercials Are Made, we will explore the different types of TV commercials, review the detailed stages of creating a professional promotional teaser, and highlight the direct impact of artificial intelligence on every step of the process.
TV commercials come in various forms, each designed for specific objectives and audiences:
The making of a TV commercial typically involves the following steps:
Artificial intelligence is revolutionizing each stage of TV advertising production:
Raykamah, with its expertise in advertising and the latest AI technologies, designs and produces various types of AI-generated TV commercials for both Iranian and international brands. These AI-powered videos are fully optimized for digital platforms like Instagram, YouTube, and Aparat, while also meeting the standards required for broadcast on television. If you want a commercial that is both attractive and intelligent, Raykamah is your trusted partner in this journey.
By harnessing the power of artificial intelligence, the process of creating TV commercials has become more innovative, cost-effective, and responsive to changes in audience behavior and expectations. Choosing the right type of TV advertisement and using new production methods can help brands achieve maximum impact and audience engagement in today’s highly competitive media landscape.
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